The Power of Story Telling: Non Profits Using Social Media

9 02 2011

I just read a short article from McKinsey where they profile a non profit’s use of social media. The bottom line: using social media to capture people’s attention is different from traditional advertising, and companies that measure the effectiveness of these new channels by simply counting Facebook fans should rethink their approach.

I’ve put the article in my Google Docs (since McKinsey you have to subscribe to get in). Check it out here:  McKinsey article on non profits use of social media.

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